About us

"Life is so very fragile, we are all vulnerable. We will all, at some point in our lives...fall, we will ALL fall. We must carry this in our hearts. That what we have is special and that it can be taken from us. And that, when it is taken from us, we will be tested. Tested to our very souls. It is these times and pain that allows us to look inside ourselves." This is what Eternal Hope Life & Fitness, (EH), is about.

Thank you for visiting our page. We are very passionate about our brand and its many messages. There is no one focus. EH is exactly what the name suggests...a life brand with a core belief in fitness.

As most, we experienced many of life's harsh experiences. Graduating from the school of REAL LIFE. Some things we caused, some not. Failures and mistakes have been owned and learned from. No Excuses! These struggles, while maintaining HOPE, started the brand thought 2 yrs. ago.

Fitness, has always been the driving force in not turning to the dark side. We were both into and played sports growing up. Once the sports ended, the gym became our passion. Consistency, healthy eating, lots of water kept our energy levels and mood up to help overcome the obstacles, which are never ending in life. We bring 20 yrs. experience in fitness. Serious training started for us 21 yrs. ago, seniors in high school.

 Our target audience, honestly, is all that have a heart. The only ones our brand shouldn't touch are the silver spooner's and the individuals that feel they are entitled. We don't want them supporting us anyway! A series/collection of so many different areas, sports, fitness and real life will be created in time. We want you to believe and have a connection with the pieces purchased.

Our goal is a positive, motivating brand. Wearing our heart and emotions, through our clothing. All pieces are carefully thought out. Significant meaning is at the root of each and every piece. The meaning is then developed into a design by an extremely high quality designer.

We ask that you please wear the EH brand with pride. Hopefully, it is a constant reminder to always try harder. Do not let evil win! Believe in hope and believe in yourself. Most importantly... Never Give Up


Russell & Nicole Pay


Reference quote; Coach Taylor-Friday Night Lights